Hell, Updated

Sorry, Sarte. Hell is actually having Silvio Berlusconi's campaign song stuck on an endless loop in your head. Still, I'm fascinated by this video -- the aesthetics of fascist propaganda, updated for our age, are well on display: happy, healthy, vibrant young Italians lose their individuality while signing in unison an anthem to a savior-leader. He's referred to both formally ("Presidente," or prime minister) and informally ("Silvio" and the familiar pronoun "tu"). Missing from the video are the old like Berlusconi himself, the weak, the infirm, and all other outsiders and non-conformists. Watch only if you're willing to have the catchy tune linger in your brain for days. It sounds good the way that fast food tastes good. It's just as appealing to the senses, and just as unhealthy in the long run: it's the visual and aural equivalent of a mouthful of salt, sugar, and fat.